NIKE HOUSE OF INNOVATION
上海/001

NIKE commemorated its 50th anniversary by honoring its rich legacy and celebrating five decades of iconic sneaker designs. The campaign paid tribute not only to the brand’s most memorable silhouettes but also to the legendary figures who have helped shape its global identity — including acclaimed director Spike Lee, football superstar Cristiano Ronaldo, and basketball icon LeBron James.

At the heart of this celebration was the NIKE
House of Innovation 上海/001 — a groundbreaking, experience-driven retail space located in Shanghai, China. Spanning four floors and 41,150 square feet, the store offered an immersive brand journey unlike any other.

Motion design played a key role in shaping the experience, bringing energy and narrative to various touchpoints within the space — from the dramatic entrance arena and the dynamic three-storey elevator shaft to the central court and beyond. This ambitious motion work was a collaborative effort, developed by a team of designers to enhance the visual storytelling across the entire retail environment.