NIKE HOUSE OF INNOVATION
上海/001

NIKE commemorates its 50th Anniversary in 2022. Honouring their history and highlighting iconic shoe silhouettes designed over the five decades as well as celebrating individuals endorsed by the brand – director Spike Lee, footballer Cristiano Ronaldo and basketballer LeBron James are some familiar faces seen in the campaign. NIKE HOUSE OF INNOVATION 上海/001, is a four-storey 41,150 square feet experience-driven store located in Shanghai, China.

Motion work includes the entrance arena, a three-storey elevator shaft, a center court and other parts of the retail space that was spread across a team of designers.